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(2010), The event-tourist career trajectory: a study of high-involvement amateur distance runners, Scandinavian Journal of Hospitality and Tourism, Vol. Juxtaposing these concepts in the context of frequent music festival attendance helps understanding an important festival audience segment that is valuable for the festival atmosphere (Kim, 2004; Prentice and Andersen, 2003), and music tourism in general (Bolderman and Reijnders, 2017; Lashua et al., 2014). to incorporate the statistic into your presentation at any time. [2] In addition to live music, Hinterland features art, craft vendors, and camping. Teosto (2018), Keikkakartta [Map of Gigs], Finnish Composers' Copyright Society Teosto, Helsinki, available at: https://www.teosto.fi/keikkakartta (accessed 28 August 2020). Furthermore, Finns' attitudes, tastes and perceptions of festivals have not changed much along the years (see the report on the longitudinal Finnish Festival Barometer research in 20142018, Kinnunen et al., 2019b), except 2020 when the COVID-19 pandemic caused the cancellation of summer festivals. 4, pp. Dr Mervi Luonila (DMus in Arts Management) works as Senior Researcher in the Center for Cultural Policy Research, Cupore. 77-101. The shared affect facilitated communication and encouraged bridging (Quinn and Wilks, 2016). For arts or cultural festival attendees, it's a 12% difference. There is a scarcity of research scrutinizing both career development and fandom in the festival context within the same study, and festival attendance as part of music tourism is an under-researched area. Crowding into a park for a surprise performance that turns out to be Dolly Parton at the Newport Folk Festival. : A Record-Linkage Analysis of University Faculty Online Survey Response Behavior, San Jos State University, San Jos, CA. However, for 34% of planners, it's virtual event attendance, as statistics confirm. Attendance across the three days reached 3.3 million in 2015, earning it the title of "largest attendance at a music festival", according to Guinness World Records. For instance, the three-day Ruisrock festival had 105,000 visits in 2018. 7-30. Kinnunen, M., Koivisto, J. and Luonila, M. (2019b), Festivaalibarometri 2018: Yleiskatsaus ja olennaisimmat muutokset 20142018 [Festival Barometer 2018: Overview and Biggest Changes in 20142018], Sibelius-Akatemia, Helsinki. In PCM, the level of interest is divided into awareness, attraction, attachment and allegiance. (2009), An examination of serious participants at the Australian Wintersun festival, Leisure Studies, Vol. At the personal level, emotions and identity building are the most important aspects (Hill, 2016), whereas the collective level embodies social (shared) identity, demonstrated in a sense of unity and belonging with other fans (Cavicchi, 1998; Reysen et al., 2017). The aim for using a mixed methods approach was to get a deeper understanding of the phenomena of festival fandom and festival career development. Duffett, M. Taking second place with an attendance of about 2.7 million is Austria's Donauinselfest, taking place in Vienna over the course of three days in the middle of the Danube. Fan practices include the production of fan culture, like writing fan fiction and communicating on the Internet about the fan interest, as well as consumption practices like collecting items related to fandom or attending events, and travelling because of it (Bolderman and Reijnders, 2017; Duffett, 2013, 2014). 67, pp. Secondly, planning took place a few days before the festival by packing enough but not too much and making a schedule of the performances to be followed. According to the CDC, 2.6 million Americans died in . However, there were approximately 50,000 individuals participating in the festival since the same people attended the festival for several days. (Statista) 8. Frequent festivalgoers' knowledge and skills development comprised planning, self-control and using accumulated knowledge about festivals. Impact of length of visit on the perceived benefits of music festival attendance. Modern music festivals in the U.S. grew out of the establishment and ethos of Woodstock. Kim, H. (2004), Serious Leisure, Participation and Experience in Tourism: Authenticity and Ritual in a Renaissance Festival, Texas A&M University, College Station, TX. (2019a), Segmentation of music festival attendees, Scandinavian Journal of Hospitality and Tourism, Vol. 0000002421 00000 n They were also aware that their behaviour influenced other attendees and that they were co-creating the social festival atmosphere. This article is published under the Creative Commons Attribution (CC BY 4.0) licence. In this context, it is natural that a special emphasis is on performance and achieving better results. Attendance rates for people aged 15 and over living in greater capital cities were higher when compared with people living in other regions of Australia. Share of attendees at selected leading festivals and events in Canada as of December 2019 [Graph]. 5, pp. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. 22 No. Feel free to contact us anytime using our contact form or visit our FAQ page. Scotland reported the biggest jump in music tourists, up 38% year-on-year to. Talking about the evolution of the festival field, Kinnunen and others (2019a) argue that Nordic festivals have moved from many kinds of voluntary-based productions to more professional, business-oriented productions (see also Amberla, 2013). Larsen et al. (2006), Integrating quantitative and qualitative research: how is it done?, Qualitative Research, Vol. 0000045572 00000 n 171 Media/Press in Attendance 492 Sessions 8,274 Conference Attendees 4,653 Public Attendees 1,202 Speakers 79,525 Square Feet Exhibit Space 161 Each year, the company offers a Festival Passport that gives audiences access to more than 100 festivals starting at $999. and Burland, K. (2013), Listening to live jazz: an individual or social act?, Arts Marketing: An International Journal, Vol. Suomi, K., Luonila, M. and Thtinen, J. The relationship with music was stronger for frequent than casual festivalgoers in the following items: Music is one of the most important things in my life, I actively search for new music that interests me, I actively recommend artists, pieces and albums to my friends, I usually listen to music concentrating and burying myself in it,, Making and playing music is one of the most important things in my life and I usually listen to music with friends, acquaintances and like-minded people.. All in all, the increase in skills and knowledge made the festival attendance easier and more enjoyable, reducing attendance-related stress. The respondents who indicated their gender as other and do not want to answer were dropped out of the analysis due to their low number. This leads to changes in motivations for participation, like in the event travel career, most probably towards social benefits and well-being. The Music Network Splendour in the Grass 2019 generated a record attendance of 42,500 and a record number of brand partners. Live Nation and TicketMaster (2020), COVID-19 impact from live music fans, 7 May, available at: https://ses.se/wp-content/uploads/2020/05/Supplemental-Fan-Survey-Data1.pdf (accessed 5 January 2021). Last year, it sold out both of its weekends for a cumulative attendance of 198,000 people. Total concert attendance remained level at 24.9m while festival-going soared, up 23% year-on-year to 4.9m people. Theyve invested and partially own many festivals, which gives [festivals] the longevity and continuity that gives them a brand, he says. Register in seconds and access exclusive features. 1408-1432. Thus, fans' performance (Duffett, 2013, p. 28) was part of the festival product, their behavior improved the product and consciously co-created the positive festival atmosphere. Festival fans interviewed used a considerable amount of money and leisure time for festivals, especially during summer. The main limitation of the study was the voluntary response sample used for the survey. The major weight was on the qualitative data and methods. Despite 2021 being far from a normal year in the music festival calendar, overall participation in attending festivals recovered to around 80% of its pre-pandemic level as just over a fifth (21%) of UK consumers attended a music festival in the year to March 2022, compared to 26% in the 12 months to May 2019. To download a report, please enter your email below. Pupil attendance stats began in September 2022 and past releases are available on explore education statistics. Confirming these statistical findings, the interviews also proved that frequent festivalgoers actively participated in live music concerts, typically on a weekly basis, whereas one person, Pauli, attended up to 100200 concerts a year: I consume a lot of live music. Interviewees were aware that their own behavior influenced others since the positive state of mind spread around the attendees. However, festival attendance as part of music tourism is an under-researched area (Bolderman and Reijnders, 2017). Interviewees pointed out that they might attend a festival alone since they knew that there were friends and acquaintances they met only at the festival in question: There are acquaintances all around Europe. The evolution of active-sport-event travel careers, Tramps like us: Music and Meaning Among Springsteen Fans, Examining the festival attributes that impact visitor experience, satisfaction and re-visit intention, Sport fan attachment and the Psychological Continuum Model: a case study of an Australian football league fan, Understanding Fandom: An Introduction to the Study of Media Fan Culture, Popular Music Fandom: Identities, Roles and Practices. The present study contributes to festival career theory by showing the interconnection between festival career development and festival fandom. and McCarty, M. (2014), The function of shared affect in groups, in von Scheve, C. and Salmela, M. (Eds), Collective Emotions: Perspectives from Psychology, Philosophy, and Sociology, Oxford University Press, Oxford, pp. Get full access to all features within our Business Solutions. 164-181. Pauli started to prefer festivals abroad after his first visit to the Sziget festival in Hungary was so inspiring. Festival attendance was an important element of frequent festivalgoers' social life. Music itself has changed, as well, making festivals a bigger attraction for listeners. Braun, V. and Clarke, V. (2006), Using thematic analysis in psychology, Qualitative Research in Psychology, Vol. world relating to economic and political issues as well as Smith, W.G. In fandom studies, a specific code of conduct might be related to fan practices, as in the case of football fans (Jones, 2000; Kossakowski, 2017). Then you can access your favorite statistics via the star in the header. If you are an admin, please authenticate by logging in again. doi: 10.1080/14775085.2020.1822199. (2015) suggest that event attendees experience a sense of kinship and belonging that goes well beyond the scope of the event, and can propel them on an event career (p. 79). 29-40. 6 No. A paid subscription is required for full access. 23-38. 6, pp. So that model is super integral as to why artists and agents are focusing so hard on music festivals.. This means that live music is an essential part of a frequent festivalgoer's life, like for Tiina who summarizes that I see the Finnish musical scene (laugh) so that the summer is predominantly the festival season and the winter is the time for club gigs and concerts. In frequent festival attendance, both festival career development and festival fandom are most clearly present in motivation development and social dimensions. Source: wikimedia.org. You only have access to basic statistics. 2, pp. and Fouts, G.T. Getz and Andersson (2010, 2020) argued that progress in an event career is first and foremost dependent on the level of involvement. Frequent festivalgoers were open for social interaction to nurture the sense of community and belonging (see Social practices). Kinnunen, M., Homi, H. and Honkanen, A. 14 No. They become something thats ingrained into the culture.. 43 No. Use Ask Statista Research Service, *Most recent figures for Isle of Wight festival are from year 2017Figures have been taken from various sources: GlastonburyDownloadReading and LeedsCreamfieldsIsle of Wight, Concert and festival attendance in the United Kingdom (UK) 2012-2019, Largest UK indoor arenas 2020, by capacity, Music industry employment in the United Kingdom (UK) 2019, by sector. Rihova, I., Buhalis, D., Gouthro, M.B. Skills development in turn is a fundamental part of an event travel career. Most of them had a vocational or upper secondary school education and they were mainly students or blue-collar workers earning less than 30,000 per year. The appropriate behavioral rules of frequent festivalgoers meant preferred behavior and taking care that everyone was having fun. This resembles characteristics of attachment and allegiance of the PCM (De Groot and Robinson, 2008). Both time and money are invested in the fan interest (Cavicchi, 1998) since fandom entails following the fan interest; for example, for an artist or musical genre, physically by attending concerts or festivals, and virtually by reading and commenting on articles and fan pages. 1, pp. The majority of all festival bookings were Electronic artists (38.8%), followed by Rock (15.9%), Pop (12.7%) and Hip Hop artists (12.6%). "Share of Attendees at Selected Leading Festivals and Events in Canada as of December 2019. 205-213. (2012) concentrated on the competing priorities causing challenges in the pursuit of an event travel career, while Buning and Gibson (2015), Patterson et al. Now we see them each summer at events in Finland. Greene, J. As soon as this statistic is updated, you will immediately be notified via e-mail. internet, telecommunications and consumer electronics 2, pp. Jones, A. Skills and knowledge development led to certain routines, which in turn influenced the participation motives so that frequent festivalgoers experienced a need for novelty. The findings indicate frequent festivalgoers' internal and external role in festival productions. Apr 2021 - May 20221 year 2 months. 1, pp. And for the first time since 2013, Bonnaroo sold out of 2019 tickets with 80,000 people attending, according to the Nashville Tennessean. Firstly, in line with the main theoretical contribution of the study, by being sociable, friendly and skilled attendees, frequent festivalgoers might be positioned as members of the festival communitas who create a festival experience and atmosphere by participating in collective actions and shared enjoyment. 485-501. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. 1, pp. There is an interesting implication chain: skills and knowledge developmentappropriate behaviorsocial practicesmodified motivesfrequent festival attendance. In fan culture, there might be a certain code of conduct to be followed. Please create an employee account to be able to mark statistics as favorites. Sofia, a metal fan, emphasized how metal festivals had peaceful participants who behaved themselves: In rap festivals there are like fifty reports to police per evening and in metal festivals there are none during the whole weekend. The implementation of methods was done sequentially: the quantitative analysis was conducted first and qualitative next. Festivals in the UK industry statistics Biggest companies in the Festivals industry in the UK For instance, the fans of heavy metal music tend to be very loyal metal festival attendees due to the music and like-minded participants (Kinnunen et al., 2019a), nurturing genre-based music tourism (Lashua et al., 2014). 131 15 7. Month Held: September. (July 10, 2020). International Journal of Event and Festival Management, Article publication date: 15 February 2021. To use individual functions (e.g., mark statistics as favourites, set Large corporate live music promoters, such as Live Nation or AEG Live, have, in recent years, acquired hefty controlling stakes in some of the countrys biggest festivals. 0000004505 00000 n 323-333. Advance tickets for 2019s Coachella sold out in about two-and-a-half hours, an hour faster than they sold out in the year prior, the Palm Springs Desert Sun reported. Currently, you are using a shared account. Fandom, on the other hand, might be developed through increased consumption or vice versa; increased consumption and career development might emerge because of fandom (Lexhagen et al., 2019; Mackellar, 2009). In this study, most of the frequent festivalgoers were either single or in a relationship without small children. Demographics (age, sex, residence, education, employment, criminal history) 2. The lineup was headlined by Dashboard Confessional and G. Love & Special Sauce, and included Big Head Todd and the Monsters, Serena Ryder, Army Navy and The Appleseed Cast. Lamont et al. Pink is the number one touring artist of 2019 worldwide with a tour gross of $215.2 million. Music festival attendance might also be a vehicle for various . 3, pp. ", Elevent, Share of attendees at selected leading festivals and events in Canada as of December 2019 Statista, https://www.statista.com/statistics/1139010/festival-and-events-attendance-canada/ (last visited March 01, 2023), Share of attendees at selected leading festivals and events in Canada as of December 2019 [Graph], Elevent, July 10, 2020. The profile characteristics are in line with previous research conducted at Finnish music festivals (Kinnunen, 2018; Kinnunen et al., 2019a). For analysis purposes, the survey respondents were divided into two groups based on the number of festival attendances during the previous year: Casual festivalgoers (N=2,908) were respondents who attended one to four festivals within the previous 12 months, and frequent festivalgoers (N=199) five or more (cf. Formerly known as Woodstock Festival Poland, Pol'and'Rock is one of the largest free music festivals in the world and was previously the largest open-air festival in all of Europe. To scrutinize frequent festivalgoers' motivations and practices in more detail, interviews of eight frequent music festivalgoers were conducted in October 2017. 326-338. Stebbins, R.A. (1992), Amateurs, Professionals, and Serious Leisure, McGill-Queen's University Press, Montreal. You can only download this statistic as a Premium user. As a Premium user you get access to background information and details about the release of this statistic. Some campers made a special effort to organize their site for a successful experience and to build their festival image (Gardner, 2004; Tjora, 2016). During the festival, attendees feel strong, if only temporary, social links among complete strangers (Rihova et al., 2015, p. 79) inside festival communitas that is free of everyday social and economic constraints. 215 respondents had no festival attendances during the previous year and were omitted from the analysis. Here's State of Play: Festivals 2019. (1983), Inferring travel motivation from travelers' experiences, Journal of Travel Research, Vol. SXSW FESTIVALS: FILM & COMEDY SXSW FESTIVALS 155 World Premieres . The quantitative data included results of the Finnish Festival Barometer web survey from the year 2016, altogether 3,322 responses. (2013), Social worlds as a framework for event and travel careers, Tourism Analysis, Vol. Get the best reports to understand your industry. Of the 20 shows the Offspring is playing the remainder of this year, about 15 are at music festivals. That was the driving force throughout the 1970s and 1980s until it became a profitable format.. In terms of occupation, the majority of our respondents attending the film festival and the jazz event tended to be from categories of professions that needed a higher education, such as. Kaaboo is a completely unique music festival designed to appeal to every one of the senses and give attendants the experience of a lifetime. A suitable candidate for this is metal music, since it is exceptionally popular in Finland, metal fans are very loyal festival attendees (Kinnunen et al., 2019a), and there are several festivals that concentrate on metal music. Highlights of Live Nation's fourth quarter and full. 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