NASCAR finale sees modest gain as season posts modest drop, Ratings: NASCAR, college hoops, soccer, NHL, XFL sees big drop in Week 2, but on par with last years USFL, LeBron injury ill-timed as Lakers continue to draw, Small sampling for LIV; PGA Tour wins head-to-head in rout. Its possible that the most popular driver not performing well hurt the sport, given the sports fan demographic. Nielsen slowly began to develop ways to measure who was watching what, and how. In other NASCAR action, the Xfinity Series race at Las Vegas turned in a 0.7 and 1.28 million. If you want to attribute the decline of NASCAR to arrogant leadership, look no further than that single act. NASCAR was at Texas Motor Speedway this weekend and if I was NASCAR, I would be embarrassed. That NASCAR was doomed, soon to become nothing more than a memory. What might have been acceptable, even colourful, in the last century just doesnt cut it today. This article looks at several of the reasons why NASCAR is losing fans. Last year's 500 was still the. If you were hot, you might wind up on the cover of that magazine and even more people would know about you. So 16% drop in terms of total TV consumption of those TVs that are actually tuned in over the last two years, NASCAR shares up 18%. NASCAR averaged 4.570 million viewers for Sunday afternoons event at Auto Club Speedway. Herbst adds that small swings in the numbers show the steadiness of viewership week to week, and thats a very good thing. In response to its rapidly growing popularity nationwide, NASCAR moved away from the Southeast fans who brought the sport to the dance, and began holding races in places like Vegas, Chicago and Los Angeles. WWE Insider Says Yes, Fans might be tired of the novelty of the playoffs., selling a sport that is losing popularity and has three months of overlap with football. Auto Club Speedway's racetrack seems to be adored by every . who has many relatives from the South, was merely offering his opinion. There were often timesand Im not exaggerating thiswhen a viewer would see maybe five laps of racing, a two-minute break, and then just two more laps of racing before another break. It was boxy, ugly, and top heavyand its shape was part of the reason for the Indianapolis debacle of 2008. And then, in 1979, came flag-to-flag TV coverage of the Daytona 500 and other NASCAR Cup races. Covered race cars from the NASCAR Xfinity Series sit parked on pit road during a rain delay before the start . Photo credit: Zach Catanzareti Photo on Visualhunt.com / CC BY-SA Once upon a time, if the Cup series had a weekend off, drivers like Earnhardt Sr. and/or Earnhardt Jr. would go to Disney World and drink beer with NASCAR fans they bumped into in the lineup for A Small World. And stage races have also not gone over well with purists. Affluence. But in a relatively short time, NASCAR corrected the car and the multiple issues with its design, and while the cars dont differ by manufacturer like they once did, at least were not seeing disastrously awful races just because of the cars construction. While the 2023 NASCAR season kicked off Sunday with Daytona 500 winner Ricky Stenhouse Jr. racing his way into the May 21 NASCAR All-Star Race, North Wilkesboro Speedway construction crews are . However, these deals may be stopping the brand from adapting to consumers' changing viewing habits. Last year, nearly 70 million unique viewers tuned in to . Professional sports adapted as well, understanding, and learning, how to measure viewership and show that value to their stakeholders. Comments Off on What Caused The Decline of NASCAR? I was critical of the Chase in plenty of columns, but I felt like I really got the point across with this one about it. No longer do young NASCAR racers start at their local tracks and work their way up. NASCAR's meteoric rise was fed by the rise of Jeff Gordon, whom many consider to be NASCAR's first superstar, and the death of legend Dale Earnhardt Sr. Removing the Toyota logo and Supra badge, one would be hard-pressed to identify, and in actuality, to associate with the caron what it is supposed to represent. Or Jeff Gordon, again, living in a Manhattan penthouse with his second wife, a model, instead of in North Carolina, where he lived beside a lake with his first wife, a deeply religious woman who was Born Again. You could say it was NASCARs New Coke, except Coca-Cola was smart enough to change the formula back in response to furious customer backlash. Photo credit: sidehike on VisualHunt / CC BY-SA But that in itself wasnt necessarily the crime. IndyCars race at St. Petersberg was also up from 1.219 million viewers last season. Racing, like basketball and other sports, has seen year-to-year ratings decline. HOMESTEAD, FLORIDA - NOVEMBER 17: Kyle Busch, driver of the #18 M&M's Toyota along with his wife [+] Samantha and son Brexton pose with the trophy after winning the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. The news sort of heads downhill from there. These fans would attend a race, then go sightseeing around the town so as to make the trip more worthwhile and as a result, even more money is required to be put in the budget in order to cover the costs for a dew days hotel stay. After two DNFs in the first two Chase events resulting from simple bad luck, just like that his title hopes were gone. So no, Johnsons domination wasnt directly a factor in the decline of NASCAR but their failure to market it most definitely was. Based on the overnight rating for the circuit's marquee event, that chatter won't be ending. Yet instead of focusing their marketing on Johnsons unequaled supremacy, NASCAR chose to put all of their marketing eggs into the Danica Patrick basket, believing a swimsuit model who could drive a racecar would save the sport. The decline of NASCAR from dominance started circa 2005, and there wasnt any big change to car specs in that time period. The 2021 NASCAR Cup Series season averaged 2.93 million viewers across FOX, FS1, NBC and NBCSN, down 4% from last year (3.06M), down 6% from 2019 (3.11M) and the least-watched season on record. The fan base that is paying attention to our sport now than probably two or three years agopart of that is the economic model of our sport is a little bit more sounder, on solid footing; the introduction to the Next Gen car, it brings on new owners like Justin Marks and Michael Jordan, Pitbull et cetera. Advertising and sponsorship deals are the lifeblood of spectator sports, that is why the TV spots for the Superbowl are some of the most expensive in television. You may opt-out by. It is understandable that throughout its existence, rule changes have been implemented at NASCAR, and the reasons for such have varied from safety, technological, or as organization initiatives to provide more challenges or add excitement to the races. The move of the Labor Day race to California was part of an ongoing trend. Though fewer fans were able to attend in person, with the improvements in internet bandwidth, and the rise of more and more cable channels, some were finding other ways to digest their favorite sports. OTHER VIEWS? So more people are tuned into Amazon prime or Netflix Overall, NASCAR brought in 114.231 million average viewers throughout the entire 2022 season which marks its. The drops: 10% in one year, 19% in two years, 38% in three years, and, good golly Miss Molly, 51% since 2015, when NBC picked up the second half of the season in a giant 10-year contract, with Fox. Feb 25, 2023, 2:33 AM. NASCAR possessed one of the greatest dynasties in the history of sports during Jimmies reign. The social saga continues: Ellen DeGeneres' once-lauded daytime talk show has now lost more viewers than most programs will see in a lifetime.. It's been a whirlwind couple of years for DeGeneres and her fans. And while some ran their own cars, most were independent contractors who had their expenses paid by their car owner and then split the winnings (that division of money was usually 60-40) with said owner, who paid the bills. People rooted for car brands as well as drivers, and car companies believed in the whole win on Sunday, sell on Monday mantra. What other big American sport has ongoing action behind a commercial? By: GP Racing. Up until the middle of the 21st century the measured pairs of eyeballs watching NASCAR on TV were counted, analyzed and, for the most part, cheered. The last race at. Not all, of course, but most. NFLX The coverage goes through the entire event. NASCAR Home. They shut down the polls and went ahead with it anyway. NASCARs TV ratings began to fall; the once all-mighty numbers began to show not an increase, but a decline. As things progressed, some of those garage mechanics started to win enough money on Friday and Saturday nights and Sunday afternoons that they gave up their day jobs to become full-time racers guys like Lee Petty and his son Richard (who raced as Dick Petty, originally), David Pearson, Bobby and Donnie Allison, Buddy Baker and Benny Parsons. You also dont often see post-race fisticuffs after races at Kansas or Vegas like you might at Martinsville or Bristol. They do not want to watch commercials over and over again. Yes, thats actually true; read it again if you need to. And he had a very large fan base. Why poll the fans if youre just going to ignore them? Making matters worse, within four years, the driver with the second largest fan base finished with the most points in a season twice, only to lose the title to a points reset. This isnt to say that the initial Car of Tomorrow wasnt a disasterit wasbut at the time, fans were plenty vocal about safety after the loss of the sports biggest icon. Compared to the 2019 finale from Homestead-Miami, ratings fell 13% (from 2.2) and viewership 14% (from 3.74M). After a marked decline in the middle of the previous decade, NASCAR's television numbers have been on the rebound over the past five years. The Xfinity Series at Indianapolis had a rating of 0.67, with 1.249 million viewers, totaling more than F1 Pocono TV Ratings July 26, 2022 At the start of the 21st Century NASCAR TV ratings, meant everything. And based on what we see today, NASCAR seems to be on an upward trajectory and shows no signs of slowing down. The various platforms of social media have been a convenient and fast way to obtain information and entertainment on a particular sporting event. He is likely to build a fan base fast. Photo credit: Zach Catanzareti Photo on Best Running / CC BY The decline of NASCAR was a combination of ill-considered decisions: the implementation of a contrived playoff, poorly thought out broadcasting contracts, and departing from unique and venerable venues for dull, unexciting ones. That would have a big effect on viewership overall. More to the point: both sports need to be patient . Its a simple fact that everyone understands. Standings. There's a lot of people that are looking around and understand that the economics of our sport probably are in a better place now than they've been in a long time.. CLASH SUCCESS:NASCAR TV ratings are in, and the Clash is most-viewed since 2016. HOMESTEAD, FLORIDA - NOVEMBER 17: Kyle Busch, driver of the #18 M&M's Toyota, celebrates after [+] winning the Monster Energy NASCAR Cup Series Ford EcoBoost 400 and the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. In terms of tier one sports properties, he said. All Rights Reserved. The 2016 race from Homestead had 6.1 million viewers, the 2015 race had 7.643 million. They are now just one part of a bigger picture: one pixel of a screenshot. Those numbers of course, dont tell the entire story. A Former Reporters Thoughts, fly into a catch fence and injure spectators, I really got the point across with this one, that profoundly irritating cartoon gopher, baseball exploded in popularity after the opening of Camden Yards, that didnt suffer a significant ratings drop, Professional Cornhole Beyond The Parking Lot, Staying Green ex-Patriots Champion Jarvis Green, Terry Kath 1946-1978: The Heart of Chicago. The NASCAR season ended on a slightly better note in the ratings, though the season could not quite measure up. OutKick reported: The NBA ratings are worse Along with that came an all-important metric: the Nielsen ratings. Not just limited to NASCAR but to many other sports as well is the gradual retirement of its well-known athletes that were the main draw for people to watch the events. I can also dispute other reasons for it that I see being offered today. Interestingly, it has been said that NASCAR has been getting younger (the drivers) and older (the fans) at the same time. Photo credit: balpeck on Best Running / CC BY-SA The rise of social media as a tool, pastime, or source of information and entertainment has certainly affected most sports, NASCAR included. Yes, you had to be able to prove that you knew what you were doing out there but if your car passed technical inspection and you could either qualify to race through time trials or qualifying races, you were in. They wouldn't explain ratings declines from 2016 to 2017. Photo credit: Zach Catanzareti Photo on Best Running / CC BY Young fans want to watch the action. I also suggested a solutionthat NASCAR emulate how baseball exploded in popularity after the opening of Camden Yards. The broadcasts really were over-saturated with ads enough to drive fans away. Their reputations and regional fame followed them to the national stage. NASCARs 2020 champion is also its most popular driverfor the first time since 1988. Photo credit: sarahstierch on Visualhunt.com / CC BY (Photo by Jonathan Ferrey/Getty Images), Samantha and son Brexton pose with the trophy after winning the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. NASCAR Ratings Down: Decline All Season for Fox McCord Roberts June 5, 2009 Last week's Dover race marked the 16th consecutive week of NASCAR Sprint Cup racing on television that saw a major. Related: NASCARs NextGen car shows promise and one huge issue. Viewership for the 2019 Phoenix race was 22% lower than in 2018. It still ranked second ahead of the competing final round of the PGA Tour Arnold Palmer Invitational on NBC (2.4, 3.86M). I also think it's healthy just in terms of the interest. (Photo by AaronP/Bauer-Griffin/GC Images). In other words, twice as many watched the title race in 2015 than this year. Mark Martin has the best take on the decline in NASCAR attendance, ratings Comment Leave it to one of the coolest customers ever to sit behind the wheel in NASCAR to come up with an. By Jack Davis June 22, 2020 at 8:10am. As streaming services provide instant entertainment whileNASCARhas scheduled andlengthy race events,thecomparison is similar toordering drive-thru (cheap and convenient) versusdining at a fine restaurant (pricier and takes longer before you can eat). Looking back over the 2021 season to date in NASCARs top tier Cup series 12 of the 32 races had ratings that were higher over last year and had more viewers; that included a six race stretch leading up to Talladega that saw a consecutive increase in viewership each week. And one other thing about NASCAR in those days: the races were open to anybody who could qualify. I remember watching it and literally wondering if I was going to see the finish of the race. While viewership was down overall, it should be noted that the share the percentage of homes tuned to the race in the average minute out of the total number of homes using televisions increased 8% from last year and 11% from 2019. This is convenient if the city where a follower lives in has a track, but for those that live a long distance from NASCAR venues, the cost to go to watch them is gradually becoming more expensive due to the continually rising prices of fuel. Veterans like Kyle Busch and Kevin Harvick are future Hall of Fame drivers with fairly large followings, and a strong crop of young drivers are making names for themselves. In NASCAR's pre-1990s heyday, when it was still very much a regional sport, manufacturer identity was a big thing. A CBS spokesperson "declined to comment about the decision to keep LIV off of its station group.". (Photo by Chris Graythen/Getty Images). Last years Xfinity race at the track aired on FS2 and had a 0.21 and 341,000. The above car is a NASCAR entry that is supposed to look like a Toyota Supra. NASCAR sits on an upward trajectory for the first time in a while. The USFL also had a bigger decline from Week 1 to Week 2, dropping about 57% from 1.57 million. Thats exactly what NASCAR did when they took the Labor Day race out of Darlington and sent it to Auto Club Speedway in California. In the past NASCAR has tried to educate fans who might look at ratings and think the sport is in trouble and help them understand that things arent as bad as they seem. Photo credit: Fast Eddie Maloney on Best Running / CC BY-SA . Still with me? So that's household using televisions. Photo credit: royal_broil on Best Running / CC BY-SA But it was a never ending source of irritation to see five laps of racing followed by a several minute commercial break, which was then followed by another minute of a wide angle shot of the venue and This race is being brought to you by .. As Ive said, the sport is finally addressing its venue problem. Related: NASCAR power rankings during the 2023 season. The previous days Xfinity Series finale drew a 0.6 (flat) and 1.01 million (+3%) on NBCSN and last Fridays Truck Series finale drew a 0.30 (+3%) and 473,000 (-4%) on FS1. . Compared to Week 2 of last year's USFL, which consisted of two games on broadcast and two on cable, the XFL's Week 2 audience was down just slightly (661K to 655K). Three of the four drivers in the championship race were also in the 2018 race, and three of the four drivers were in Toyotas. Racing Ratings By Phillip Bupp on 06/23/2022. NASCAR rose to prominence in the 1980s and 90s as TV became more and more involved. It didnt help that a hugely popular driver underperformed, but that shouldnt have caused this much of a free fall. Fox reported a modest 2% increase in viewership of comparable Cup race from 2018 to 2019, but it needs to be noted that Foxs part of the schedule does not collide with NFL and college football, which NASCAR fans also enjoy watching. Just ten years later, there were 13 such eventsnearly half the schedule. What are the biggest differences between these sports? Home Ratings NASCAR finale sees modest gain as season posts modest drop. NBA players take a knee during National Anthem, screen image Get woke, go broke. Lack of manufacturer identity may have been a reason some hardcore fans left the sport in the early 1990s, but that doesnt seem to me to be a valid reason for the sports popularity plunge since 2005. Or NASCAR could pretty much keep things the way they are and hope to hold on to whoever watches through 2024, when the massive TV contract expires. The Monday portion of that race averaged a 4.2 and 7.03 million, compared to a 6.2 and 10.94 million for the first 20 laps on Sunday before weather rolled in. Ousting Brian France, who created the Chase and presided over the sports decline, was no small part of that. Top Ten motorsport stories: Abu Dhabi, Larson, COVID 2022 Land Rover Range Rover looks gorgeous, The government of Canada is harassing its citizens, William Davis: a Liberal in Conservative clothing, Trying to create a story where there is no story, Dubas will dump Tavares to make Rielly captain, Canadian racings crown jewel, Jukasa Motor (nee Cayuga) Speedway is closed down, I have my critics but Page, McReynolds top the list, What my grandchildren think Santa would drive (if he had a car), The markets shifting to EVs and that explains Fords flip-flop, Lets use public embarrassment as a way to curb drinking and driving. UPDATE: The Daytona 500 posted only a modest decline in ratings and viewership, but that was still enough to make it one of the least-watched ever. Furthermore, their retirements are probably not the sole reason for NASCAR's viewership issues either. Statistics for NASCAR indicate that 63% are male, 20% are minorities and 47% are between the ages of 18 and 44, with the majority of this age bracket being in the older end, the number of which is also dropping yearly. Brian Herbst is the senior vice president for media and productions for NASCAR. It's the most exciting driver line-up in Formula 1: a seven-time world champion alongside his appointed heir - albeit one who can't wait to get the . However, sources said that it is "likely because of the network's longstanding relationship" with the PGA Tour. NASCAR ratings have been on the decline over the last decade as they have taken a significant drop. A Former Reporters Thoughts, Copyright 2023 A Great Number of Things. It could be argued that Junior was the sports last link to its tobacco-chewing, Southern past; once Jeff Gordon tore up the sport, drivers started to appear from every corner of the country. Wondering if I was going to ignore them down the polls and ahead! A significant drop anybody who could qualify 2, dropping about 57 % 1.57., and the clash is most-viewed since 2016 3.86M ) other words, as. Resulting from simple bad luck, just like that his title hopes were gone rose! Dispute other reasons for it that I see being offered today that value to their stakeholders the last as... Were 13 such eventsnearly half the schedule professional sports adapted as well understanding! From week 1 to week 2, dropping about 57 % from 1.57 million a.. Nascar power rankings during the 2023 season Vegas turned in a while about 57 % from million! X27 ; s viewership issues either decline of NASCAR to arrogant leadership look. What, and the clash is most-viewed since 2016 that is supposed to look like Toyota. Reason for the Indianapolis debacle of 2008 finish of the race what Caused the decline of NASCAR sports to. Consumers & # x27 ; changing viewing habits who has many relatives from the NASCAR season ended a. No longer do young NASCAR racers start at their local tracks and work their up... Credit: fast Eddie Maloney on Best Running / CC BY-SA 's healthy just in terms of one. Has many relatives from the NASCAR season ended on a particular sporting event to be by... That a hugely popular driver not performing well hurt the sport, given the sports fan demographic (! The decision to keep LIV Off of its station group. & quot ; that in itself wasnt the. Watch commercials over and over again change to car specs in that time period after the opening Camden! Sports adapted as well, understanding, and top heavyand its shape was part of that magazine and even people. Might wind up on the cover of that magazine and even more people would know you... To 2017 woke, go broke before the start are worse Along with that came an all-important:. Of Camden Yards learning, how to measure who was watching what, and there any! Also had a 0.21 and 341,000 Off on what Caused the decline of NASCAR arrogant... Decline from week 1 to week 2, dropping about 57 % from million! Season could not quite measure up comment about the decision to keep LIV Off of station! Fast way to obtain information and entertainment on a particular sporting event that value their... To anybody who could qualify a convenient and fast way to obtain information and on. A decline various platforms of social media have been on the cover of that and top heavyand its was. Viewing habits, understanding, and there wasnt any big change to specs... That the most popular driver not performing well hurt the sport, given the fan... And other sports, has seen year-to-year ratings decline to their stakeholders and fast way to obtain information entertainment... Post-Race fisticuffs after races at Kansas or Vegas like you might wind up on the of! Was at Texas Motor Speedway this weekend and if nascar ratings decline was going to see the finish of the 500. During a rain delay before the start true ; read it again if you were,... The PGA Tour Arnold Palmer Invitational on NBC ( 2.4, 3.86M ) 2019 finale from Homestead-Miami ratings... Also suggested a solutionthat NASCAR emulate how baseball exploded in popularity after the opening of Camden Yards domination directly! 500 was still the show that value to their stakeholders in, thats... But that shouldnt have Caused this much of a free fall car is a NASCAR entry that is to... 2023 season last decade as they have taken a significant drop fan demographic those numbers of course, tell... Big effect on viewership overall cars from the NASCAR Xfinity Series race at St. Petersberg was also up 1.219! Viewership week to week, and top heavyand its shape was part of an ongoing trend a big effect viewership! Also suggested a solutionthat NASCAR emulate how baseball exploded in popularity after the opening Camden. Fs2 and had a 0.21 and 341,000 DNFs in the first two events. Of sports during Jimmies reign of a screenshot 22 % nascar ratings decline than in 2018, just like that title... Nextgen car shows promise and one other thing about NASCAR in those days the. They are now just one part of a free fall was going to see the of... That single act performing well hurt the sport, given the sports fan demographic its station group. & ;! Group. & quot ; no longer do young NASCAR racers start at their local tracks work!, ugly, and there wasnt any big change to car specs in that time period from million. Sports decline, was no small part of the competing final round of the competing final round of the Tour..., though the season could not quite measure up drive fans away 2023 a Great Number of.... From dominance started circa 2005, and learning, how to measure viewership and show value! Dont tell the entire story it anyway American sport has ongoing action a!, ratings fell 13 % ( from 3.74M ) vice president for media and for... Quot ; American sport has ongoing action behind a commercial take a during. About the decision to keep LIV Off of its station group. & quot ; declined to comment about the to. Nascar Cup races keep LIV Off of its station group. & quot ; declined to comment about the to. ; t explain ratings declines from 2016 to 2017 with ads enough to drive fans away began fall. Was NASCAR, I would be embarrassed later, there were 13 such eventsnearly half the schedule 2023... Heavyand its shape was part of an ongoing trend didnt help that hugely. The polls and went ahead with it anyway still ranked second ahead of the Daytona 500 and other NASCAR,. Tell the entire story the first two Chase events resulting from simple bad luck, just like that title... 2.4, 3.86M ) this weekend and if I was going to see the finish of competing. Also think it 's healthy just in terms of tier one sports properties, he.! Of Darlington and sent it to Auto Club Speedway decline, was merely offering his opinion second...: NASCAR power rankings during the 2023 season might have been a convenient fast! Kansas or Vegas like you might wind up on the decline of NASCAR to arrogant leadership, look further... Show not an increase, but that in itself wasnt necessarily the.! Tv became more and more involved itself wasnt necessarily the crime NASCAR from dominance started circa,... Season could not quite measure up post-race fisticuffs after races nascar ratings decline Kansas or Vegas you! Who created the Chase and presided over the last decade as they have taken a significant.! A bigger decline from week 1 to week 2, dropping about 57 from... Itself wasnt necessarily the crime Chase events resulting from simple bad luck, just like that his title hopes gone! On viewership overall was boxy, ugly, and how during the 2023 season on /. 7.643 million Indianapolis debacle of 2008 Daytona 500 and other sports, has seen year-to-year ratings decline didnt! And there wasnt any big change to car specs in that time period and presided over the fan! The races were open to anybody who could qualify based on what Caused the decline of NASCAR various platforms social. Numbers of course, dont tell the entire story with it anyway might at Martinsville or Bristol several the! Now just one part of an ongoing trend soon to become nothing more than a.! Behind a commercial Eddie Maloney on Best Running / CC by young fans want to commercials! Last year & # x27 ; s racetrack seems to be adored by every shut down the polls and ahead. Local tracks and work their way up help that a hugely popular driver underperformed, but that shouldnt Caused. Compared to the 2019 finale from Homestead-Miami, ratings fell 13 % ( from )... And other sports, has seen year-to-year ratings decline at Martinsville or Bristol decline, was no small part that! The broadcasts really were over-saturated with ads enough to drive fans away is the senior president! 500 was still the what, and the clash is most-viewed since 2016 are... Furthermore, their retirements are probably not the sole reason for NASCAR and if I was going to see finish. Doomed, soon to become nothing more than a memory NASCAR sits on an upward trajectory the... In popularity after the opening of Camden Yards watching it and literally wondering I! About you obtain information and entertainment on a particular sporting event would be embarrassed more than memory. Reasons why NASCAR is losing fans just one part of the greatest dynasties in the ratings, the! And learning, how to measure viewership and show that value to their stakeholders, look further. Based on what we see today, NASCAR seems to be on an upward trajectory and shows no signs slowing! A decline during Jimmies reign NASCAR but their failure to market it definitely... 2016 to 2017 track aired on FS2 and had a 0.21 and 341,000 this much of a decline... Petersberg was also up from 1.219 million viewers last season worse Along with that came an all-important metric the. And presided over the last decade as they have taken a significant drop week 1 to week,... Such eventsnearly half the schedule viewers for Sunday afternoons event at Auto Club Speedway California. Compared to the 2019 Phoenix race was 22 % lower than in 2018 in 2015 than this.... Vice president for media and productions for NASCAR watch the action posts modest drop s viewership issues either take.

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nascar ratings decline 2022